Privacy policy

Privacy Policy

Last updated: September 5, 2026

EntiretyTCG (“we,” “us,” or “our”) operates https://entiretytcg.shop, a store selling trading card game products and related merchandise, including preorders. This policy explains how personal information is handled when you visit our website, place an order, or communicate with us.

Contact details

EntiretyTCG
California 49, Sutter Creek, CA 95685, United States
Email: contact@entiretytcg.shop

Information we collect

Depending on how you interact with our store, we collect the following information:

  • Contact and customer information: your name, email address, billing and shipping addresses, phone number when provided, and account information if you create an account.

  • Order information: items purchased or preordered, purchase amounts, payment and fulfillment status, returns, refunds, and communications about transactions.

  • Payment information: information submitted through checkout to authorize payment. Payment services handle payment credentials; we receive the transaction information needed to manage orders and refunds. Do not send full payment-card numbers by email.

  • Device and activity information: IP address, browser and device information, cookie identifiers, pages visited, referrals, and interactions with products, checkout, and advertisements. The information available depends on your settings, choices, and the services involved.

  • Communications and preferences: messages, product-issue photographs you provide, support history, and marketing preferences.

We obtain information directly from you, automatically through Shopify and website technologies, and from services involved in payments, delivery, analytics, and advertising.

Purposes and recipients

Information Why we use it Who receives it when needed
Contact and account details Operate customer accounts, fulfill purchases, deliver orders, and provide support Shopify, payment services, delivery and fulfillment providers, and support service providers
Order and transaction records Process orders and preorders, arrange refunds, maintain records, and prevent fraud Shopify, payment and fulfillment services, and accounting or legal advisers
Device identifiers and website activity Operate and secure the website, understand performance, measure campaigns, and support relevant advertising Shopify and Google through the services described below
Support messages and submitted images Investigate issues and respond to requests Staff and service providers assisting with support or fulfillment
Marketing preferences Manage promotional communications and respect opt-outs Shopify and providers involved in the relevant communications

We may also disclose information when reasonably necessary to comply with law, respond to lawful requests, investigate fraud, protect rights and safety, or carry out a business transfer, subject to applicable legal protections.

Shopify

Our store is hosted on Shopify. Shopify processes information to provide the storefront, checkout, and related commerce services. Depending on the Shopify service you use and the features involved, Shopify may also process information for its own purposes under its consumer privacy policy. Read the Shopify Consumer Privacy Policy and visit Shopify's privacy controls for information about Shopify's processing and available choices.

Google Analytics, Google Ads, and Google & YouTube

We use Google Analytics to understand store traffic and interactions, Google Ads to advertise our products and measure advertising results, and Shopify's Google & YouTube app to connect our store with Google's commerce and advertising services.

These services can process device identifiers, website activity, advertising interactions, and purchase-event information, depending on the features and privacy choices involved. When relevant advertising features operate, Google may associate activity with other information it holds and use it to personalize advertising. Google services may collect information about activity over time and across different websites and services.

For details, see How Google uses information from sites and apps that use its services and the Google Privacy Policy.

You can manage Google's personalized advertising through My Ad Center and use the Google Analytics opt-out browser add-on where supported. These controls have different scopes and do not necessarily stop every form of measurement or information collection.

Advertising disclosures and choices

Disclosing online identifiers and website activity for personalized advertising can constitute “sharing,” “sale,” or targeted advertising under some state privacy laws, even when no money is exchanged for the information. Our use of advertising services may fall within these definitions, depending on the processing involved.

You may request an opt-out by emailing contact@entiretytcg.shop with the subject Privacy Opt-Out. You do not need to make a purchase or create an account. See our Your Privacy Choices page for additional options. Cookie and account choices may affect different processing activities; using one control does not necessarily change all of them.

Cookies and browser signals

Cookies and similar technologies support checkout, security, preferences, analytics, and advertising. See our Cookie Policy for more information and options.

Browser “Do Not Track” settings do not necessarily prevent information collection by the services used on our store; use the specific privacy options described here. Global Privacy Control is a separate opt-out signal. Where applicable law requires recognition of that signal, it must be treated as an opt-out for the covered processing. You can also contact us directly to exercise an opt-out right.

Retention and security

We retain contact and account information as needed to provide the requested account or services. We retain transaction and payment-status records as needed for fulfillment, refunds, accounting, tax obligations, fraud prevention, and disputes. Support records are retained as needed to resolve the matter and related obligations. Marketing suppression information may be retained to respect an unsubscribe request.

Device, analytics, and advertising data are retained according to the relevant service's settings and the period reasonably needed for security, reporting, campaign measurement, and applicable obligations. These periods differ by service and data type. Information is deleted or deidentified when it is no longer needed, subject to legal requirements and backup processes.

We use reasonable safeguards appropriate to the information handled. No transmission or storage system is completely secure.

Your rights

Depending on your location and the law applicable to our business, you may have rights to access, obtain a copy of, correct, or delete personal information; opt out of sale, sharing, or targeted advertising; and limit certain uses of sensitive personal information. Exceptions may apply, including records needed to complete transactions or comply with law.

To submit a request, email contact@entiretytcg.shop. We may ask for information reasonably necessary to verify a request when verification is required. An authorized agent may act for you where permitted, subject to verification of authority. We will respond within the applicable legal timeframe and explain a denial where required. To appeal a decision where an appeal right applies, reply with the subject “Privacy Appeal.” We will not unlawfully discriminate against you for exercising your rights.

California residents may also ask about qualifying disclosures to third parties for their own direct marketing under California's Shine the Light law. CCPA rights apply where the business and processing fall within that law's scope.

Marketing messages

You can unsubscribe from promotional emails using the unsubscribe link or by contacting us. Necessary order, shipping, preorder, refund, and support messages may continue. Purchasing does not require agreeing to promotional emails.

Children and international processing

The store is intended for a general audience. Children under 13 should not submit personal information through the store. If you believe a child has provided personal information, contact us so we can investigate and take appropriate action.

Shopify, Google, and other providers may process information in the United States and other countries where they operate. Privacy laws can differ between countries. Applicable legal safeguards govern transfers where required; the provider policies linked above explain their international processing.

Policy updates

We may update this policy to reflect changes in services, practices, or law. The updated date will appear above. We will provide additional notice or obtain consent for material changes when required by law. Contact us using the details above with questions.